Getting Rid of the Rulebook

How Local Internet Marketing Works

Working With Affiliate Tracking Software

Cell Phone Text Message Marketing

Advertising is among the most essential things it is possible to do as a business owner. Without a marketing strategy...

Light up the room with the right lampshade

Within the middle of my house decorating project (it’s been years, time for an update) we discovered that new...

Beyond the 30 Second Spot: Marketers Adding Alternatives to Television Advertising

New York, NY (March 22, 2006) – A new survey, released today by the Association of National Advertisers (ANA)...

The Five Deadly Sins of Presentations

“The film is set in 1933, at the height of the Depression, in Winnipeg…Beer baroness Lady Port-Huntly announces...

Executives Rank Marketing Most Critical Area for Next Generation of Business Leaders

According to a survey of U.S. senior executives, marketing will be the most important area of expertise for the...

Word of Mouth vs. Viral Marketing: What’s the Difference

Word-of-mouth marketing or viral marketing? What’s the difference? Recently I shared with you a few tips...

7 Pitfalls of Using Email to Sell

Are you sending e-mails to prospects instead of calling them? Is e-mail your selling medium of choice because it...

You, Too, Can be a Salesperson

I am not a sales and marketing guru. I’ve written two books on marketing and taught thousands of people how...

No More Cold Calling Selling Scripts? 5 Ways to Be Yourself Again

I picked it up and said, “Hello, this is Ari.” The caller said. “Hi, Ari, my name is Steve, how are you today?” I...

How to End the Cold Calling Game of Chasing a Sale

Our thoughts are always at the basis of our behaviors. If our thoughts are fixed on the goal of making a sale,...

The 80-20 Rule Increased My Income by 207% in 18 Months

How to Write Your Personal Branding Statement

Writing a personal branding statement is a lot like creating a branding statement for a company, product or a service....

Top Five Green Programs

There has been a lot of chatter recently about green jobs. In President Obama’s State of the Union, it was...

Mobile Marketing – Getting a Grasp on the Basics

How do you know if mobile marketing is for you? Are you confused by terms such as SMS and an App? What’s...

The 80-20 Rule Increased My Income by 207% in 18 Months

Here is a true story of how I used the 80-20 Rule (also known as the ‘Pareto Principle’) to increase...

Internet Marketing Strategy: Developing a Website Marketing Plan by Bobette Kyle

For many of us, finding the time and commitment to develop an Internet marketing strategy is difficult. There are...

Three Ways To Get Listed In Google

In this article I show you three ways to get listed in Google, including one method that is virtually guaranteed...

Working With Affiliate Tracking Software

Internet marketers have long known that the key to generating more sales is to get a solid network of affiliates...

Survey of U.S. Tech Executives Shows Only One-Third Formally Track and Assess Competition Despite Growing Concerns About Competitive Intensity

A new world order of competition is emerging in the global technology and telecommunications industries. But most...

Beyond the 30 Second Spot: Marketers Adding Alternatives to Television Advertising

New York, NY (March 22, 2006) – A new survey, released today by the Association of National Advertisers (ANA)...

Is Your Marketing Database Ready For Prime Time?

Right, People. Let’s blast out that mail campaign we’ve been planning for so long.” It’s time to put your...

Create A Marketing Plan – Elements For Success

Intelligent marketing is marketing that is first and foremost focused on a core idea, a “brand.” All your marketing...

Groupon IPO: Its “Income” Is Dependent on Dodgy Accounting

The Tagline Jim Edwards Contact Author Bio Twitter.BiographyJim Edwards Jim Edwards, a former managing editor...

Developing a managed care marketing plan

A primary business goal of most healthcare providers is to increase the number of contracts they have with managed...

Internet Marketing – Plan, Action, Response—basic Yet The Best Internet Marketing Strategies

Internet Marketing – Plan, Action, Response—basic Yet The Best Internet Marketing Strategies By Andrew...

Keyword Research for Article Marketing is Important

It is usually quite easy to choose a topic to write about for article marketing distribution, however, it is not...

What to Include When Writing a Marketing Plan by Bobette Kyle

For those new to marketing plans, the thought of writing a marketing plan from start to finish may feel daunting....

Marketing Strategy

    Small Business Marketing

    Top 10 Rules for Small Business Success

    Dan Kennedy Marketing Works

    Making Time for Marketing

    A 12 Steps To Building A Brand Arsenal

    Have You Created an Impossible Business?

    Marketing Ideas and Tips for Small Business Sales

10 Business Decisions That Changed My Life

Since 1998 I founded two internet companies, sold a website to a SoftBank funded start-up, wrote and self-published one of the first SEO ebooks, and delivered millions of dollars in affiliate sales.

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Time To Move Up From the Worn-Out Sales Brochure

I got another one of those calls the other day. . ."Can you make me a brochure?" Many business owners have been sold on the notion that they need a tri-fold brochure or they are not in business.

Brand Marketing

How to Write Your Personal Branding Statement

Writing a personal branding statement is a lot like creating a branding statement for a company, product or a service.

Brand Blink: Understanding the Mind to get to the Heart of Buying Decisions

Malcolm Gladwell enlightens our thinking with his book Blink, a fascinating exploration of how decisions are made in the blink of an eye, before consumers even realize they’re making a decision. He suggests “we think without thinking.”

The Five Deadly Sins of Presentations

“The film is set in 1933, at the height of the Depression, in Winnipeg…Beer baroness Lady Port-Huntly announces a contest to find the ‘saddest music in the world’ as a way to promote her brew

Keyword Research for Article Marketing is Important

It is usually quite easy to choose a topic to write about for article marketing distribution, however, it is not always easy to have your article found. There is no point in writing a great article if there are no readers.


Ecommerce Website Design Using Tested Techniques

ECommerce website design, unlike other designs, has one main character, and that is to lead a visitor to make an online purchase.

Marketing Online

Getting Rid of the Rulebook

One recent morning, at 10:35, I walked into a local McDonald’s and ordered a sausage biscuit. The counter person...

Is Your Marketing Database Ready For Prime Time?

Right, People. Let’s blast out that mail campaign we’ve been planning for so long.” It’s time to put your...

What Do Your Clients Need?

Every person who has ever started a business, I imagine, thought he had a good idea. It’s the smart person,...

Asking for Referrals: A Key Strategy for Business Development Success

Referrals are a great source of new business. And yet, most lawyers don’t actively seek them, It’s a shame,...

From Prospect to Client in Thirty Seconds

The process of converting a prospect to a client can seem like it takes forever. You meet a prospective client,...