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Word of Mouth vs. Viral Marketing: What’s the Difference

Word-of-mouth marketing or viral marketing? What’s the difference? Recently I shared with you a few tips...

7 Pitfalls of Using Email to Sell

Are you sending e-mails to prospects instead of calling them? Is e-mail your selling medium of choice because it...

You, Too, Can be a Salesperson

I am not a sales and marketing guru. I’ve written two books on marketing and taught thousands of people how...

No More Cold Calling Selling Scripts? 5 Ways to Be Yourself Again

I picked it up and said, “Hello, this is Ari.” The caller said. “Hi, Ari, my name is Steve, how are you today?” I...

How to End the Cold Calling Game of Chasing a Sale

Our thoughts are always at the basis of our behaviors. If our thoughts are fixed on the goal of making a sale,...

The 80-20 Rule Increased My Income by 207% in 18 Months

What Role Does Customer Service Play in Marketing?

It’s an easier answer than you might think. We spend money to market and to drive customers into our place...

Powerful Mobile Advertising

For many advertisers, mobile advertising means facing the complicated task of creating special versions of websites...

Is Your Marketing Database Ready For Prime Time?

Right, People. Let’s blast out that mail campaign we’ve been planning for so long.” It’s time to put your...

Top 10 Rules for Small Business Success

1.Target You are not all things to all people. Decide on your niche–narrow your focus and broaden your appeal. 2.Be...

Product Creation Using Ebooks With Resale Rights

The amount of ebooks has just exploded over the years. They certainly have become an accepted way to publish to...

Getting the Proper Education and Training to Get a Green Job

The truth is there are lots of opportunities available for people who are interested in a learning how to get the...

Integrated Marketing – What is it and Why is it Important?

Integrated marketing is the holistic approach to communication in marketing. It’s making sure that you are...

What Types of Green Jobs Training are Needed?

Green jobs have been around for ages but were not considered as such back then because people just did not feel...

Checkout The Best Affiliate Programs

One of the wonderful things about technology these days is all of the access they allow people. While you were...

How Customer-Focused is Your Website?

You’re at a dinner reception. The stranger next to you strikes up a conversation. It only takes a few minutes...

Create A Marketing Plan – Elements For Success

Intelligent marketing is marketing that is first and foremost focused on a core idea, a “brand.” All your marketing...

Groupon IPO: Its “Income” Is Dependent on Dodgy Accounting

The Tagline Jim Edwards Contact Author Bio Twitter.BiographyJim Edwards Jim Edwards, a former managing editor...

Developing a managed care marketing plan

A primary business goal of most healthcare providers is to increase the number of contracts they have with managed...

Internet Marketing – Plan, Action, Response—basic Yet The Best Internet Marketing Strategies

Internet Marketing – Plan, Action, Response—basic Yet The Best Internet Marketing Strategies By Andrew...

Keyword Research for Article Marketing is Important

It is usually quite easy to choose a topic to write about for article marketing distribution, however, it is not...

What to Include When Writing a Marketing Plan by Bobette Kyle

For those new to marketing plans, the thought of writing a marketing plan from start to finish may feel daunting....

Marketing Strategy

    Small Business Marketing Methods – Three Key Methods For Maximum Visibility Of Your Web Site

    Have You Created an Impossible Business?

    Small Business Internet Marketing to Get Visibility and Traffic to Your Site

    Marketing Ideas and Tips for Small Business Sales

    Small Business Marketing

    A 12 Steps To Building A Brand Arsenal

    Making Time for Marketing

10 Business Decisions That Changed My Life

Since 1998 I founded two internet companies, sold a website to a SoftBank funded start-up, wrote and self-published one of the first SEO ebooks, and delivered millions of dollars in affiliate sales.

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Time To Move Up From the Worn-Out Sales Brochure

I got another one of those calls the other day. . ."Can you make me a brochure?" Many business owners have been sold on the notion that they need a tri-fold brochure or they are not in business.

Brand Marketing

Brand Blink: Understanding the Mind to get to the Heart of Buying Decisions

Malcolm Gladwell enlightens our thinking with his book Blink, a fascinating exploration of how decisions are made in the blink of an eye, before consumers even realize they’re making a decision. He suggests “we think without thinking.”


Ecommerce Website Design Using Tested Techniques

ECommerce website design, unlike other designs, has one main character, and that is to lead a visitor to make an online purchase.

Marketing Online

Getting Rid of the Rulebook

One recent morning, at 10:35, I walked into a local McDonald’s and ordered a sausage biscuit. The counter person...

Is Your Marketing Database Ready For Prime Time?

Right, People. Let’s blast out that mail campaign we’ve been planning for so long.” It’s time to put your...

What Do Your Clients Need?

Every person who has ever started a business, I imagine, thought he had a good idea. It’s the smart person,...

Asking for Referrals: A Key Strategy for Business Development Success

Referrals are a great source of new business. And yet, most lawyers don’t actively seek them, It’s a shame,...

From Prospect to Client in Thirty Seconds

The process of converting a prospect to a client can seem like it takes forever. You meet a prospective client,...