Mission statements should not just be words that look well printed in calligraphy and hung on the wall in a fancy gold frame. Your mission should state your purpose; the reason you are in business. It should reflect the reason that your business opens its doors everyday. It’s the passion behind the company, the reason why you would be doing the same thing you are doing even...
When you look at your marketing to-do list, do many of the items on it look all too familiar? Have entries like “call Donna Sanchez” and “follow up with Floyd Corp.” been copied from a previous week? Putting off unappealing tasks may be human nature, but for an entrepreneur, procrastination can be deadly.
Delays in contacting a prospect can lose the business...
Do you measure the results of your marketing tactic? You should. Knowing which marketing endeavors pay dividends will save you time, money and effort by allowing you to focus your marketing budget on tactics that work. Learn how to measure the effect of your marketing efforts to make more money.
Do you know how effective each of your individual marketing tactics is? Many small business...
Are you finding many of your best prospects already working with competitors? When you pursue a new opportunity, is someone else capturing the prize? Maybe it’s time to re-evaluate your positioning.
Your market position is the place you occupy in the mind of your prospective clients. It’s how they think of you as compared to your competitors. Adjectives like established...
Do you want to attract the attention of more potential clients and customer? Then it’s time to dare to be different. Over the last five years our marketing departments have become complacent. Rather than come up with new concepts, ideas, and marketing plans way to often we only revisit someone elses idea, change a few things and call it our own.
Do you want to create buzz...
What’s the most precious commodity in the world? Nope. Not gold. Not platinum. Not uranium. Not diamonds. The most precious commodity in the world is not something you can mine, or harvest, or hoard in safety deposit boxes.
The most precious commodity is something you have an almost endless supply of. Major industries go out of their way to get it from you. Entire trades have...
I got another one of those calls the other day. . .”Can you make me a brochure?” Many business owners have been sold on the notion that they need a tri-fold brochure or they are not in business. Forget it…everybody’s got one and no one uses it.
Your potential clients need an education. They need to know how you are different. (The typical tri-fold brochure...
Integrated marketing is the holistic approach to communication in marketing. It’s making sure that you are being consistent in your marketing both online and offline. Consistency is key in making sure that consumers understand your marketing message which leads to a great result and return on your investment. The Integrated marketing helps by optimizing the spend whether online...
It’s not a secret that many companies that downsize, re-prioritize or expand find outsourcing to be a cost effective decision to fulfill certain corporation functions. Outsourcing has become an essential aspect of business strategies and this included the marketing function.
Outsourcing allows a company to put more focus on product development and overall operations. It eliminates...
It is true businesses are facing tough times, the first thing most businesses do is pull their marketing budget. I want you to understand that I advise against it. Studies have shown that in previous recessions businesses that continued to invest in marketing saw growth in their businesses, while those that pull their budgets saw a decrease in sales.
How can you market during a...