One recent morning, at 10:35, I walked into a local McDonald’s and ordered a sausage biscuit. The counter person turned around to look up at the clock. Then she said to me: “Breakfast ends at 10:30.” A little surprised, I told her that it was only a few minutes after that time and couldn’t she sell me a biscuit? She just stood there and repeated “We don’t serve breakfast...
Right, People. Let’s blast out that mail campaign we’ve been planning for so long.”
It’s time to put your trusty CRM software to work; to let it earn its keep. You run a search of people and companies you want to target.
You soon realize something’s wrong when your list is far smaller than anticipated. A quick check reveals many profiles/categories have not been filled...
Every person who has ever started a business, I imagine, thought he had a good idea. It’s the smart person, and the rare person, who tries to find out the most important thing: do other people think it’s a good idea?”
Those words of wisdom come from Bernard Kamoroff, author of “Small-Time Operator: How to Start Your Own Small Business, Keep Your Books, Pay...
Referrals are a great source of new business. And yet, most lawyers don’t actively seek them, It’s a shame, because asking for referrals is one of the most efficient and effective business development activities.
Referrals are such an effective business development strategy because they make it easier to build the trust that is so critical in selling an intangible like legal...
The process of converting a prospect to a client can seem like it takes forever. You meet a prospective client, follow up with him or her over time, and hopefully have a chance to make a sales presentation or schedule an initial consultation at no charge. Then you follow up some more, trying to close the sale. Months can pass, or even years, between your first encounter and getting...
I hear from many entrepreneurs that marketing is a struggle. They just can’t get enough clients to pay the bills, or they are spending more money to get each client than the sale is worth. So many of their efforts seem to fail. There must be an easier way, they tell me. I think there is. But making the transition from the hard way to the easy way can be pretty difficult in...
It’s an easier answer than you might think. We spend money to market and to drive customers into our place of business, either via a website or even into a storefront. We’ve created the path and they walk in, but what happens after they walk in? What service do they encounter? Marketing teaches our customers why they should choose us, customer service shows them why...
There are many definitions for customer service, but what we all agree on is it the way that we treat a prospect when they come in contact with our business, whether that business be retail or service oriented.
There has never been a time to provide the best customer service than in today’s world. Consumers today buy more on the service that they receive rather than price....
If I could show you how to increase your sales by 50% without increasing your marketing budget, would you be interested? Of course you would, what marketing professional or business owner wouldn’t be interested? By the time you have finished this article you will have figured out how to do just that.
Take a few moments and think of all the inactive customer files you have...
How do you know if mobile marketing is for you? Are you confused by terms such as SMS and an App? What’s the difference anyway? What will it cost to get involved?
These are all fantastic questions and the questions many small businesses are asking themselves when it comes to mobile marketing. Just like any marketing endeavor, it’s important to be educated so that you...